It’s hard to believe SXSW has come and gone, yet again. Each year, the festival gets bigger and better and we at Cultivate love every bit of it. What began in 1987 with 700 registrants has grown to nearly 12,000 and the film and interactive portion of the festival have continued to grow and flourish, making SXSW one of the premiere events of the year to launch new products, new startups, premiere films, and well, be discovered. Now that I’m a SXSW three-year veteran, I’ve finally learned that the best plan of action for the 10 day festival is little to no plan at all. This year, SXSW lured in the musical likings of Justin Timberlake, Prince and The Flaming Lips, but a word of advice: skip the headliners and head into some smaller shows in smaller venues with (and this is the real kicker) shorter lines; you won’t regret it. After all, SXSW is all about the underdog getting discovered. And I’m all about supporting an underdog. Here are a couple of highlights from this year’s festival.