Amanda Sprague

Account Director

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  • Amanda Sprague recently moved to Austin from Los Angeles, where she worked with some of the city’s best PR strategists. Most recently, she was an Account Manager for the Brands Division and Head of Special Events for Howard Bragman’s boutique firm, Fifteen Minutes. Prior to her tenure there, she handled PR for live music venues on the Sunset Strip, as well as in Las Vegas and Palm Springs.

Her past clients include The Roots’ Annual Grammy Party, Jay Z and Teen Vogue’s artist showcase, Leeza Gibbon’s Official Oscar Party, and the Red Bull’s Taurus World Stunt Awards. Past non-profit clients include Richard Branson’s Virgin America Unite, Larry King’s COPE Foundation, and Norman Lear’s People for the American Way. From celebrity and tastemaker wrangling to media outreach, vendor facilitation to red carpet management, and media servicing, Amanda handle all of the events from soup to nuts.

Her more traditional public relations campaigns include the Residences at W Hollywood, Hyatt Properties’ Andaz West Hollywood, Freshology Gourmet Meal Delivery, Martin Katz Jewelry, Dana Davis Footwear and Kim Kardashian’s ShoeDazzle.com. In support of the brand launches and to ensure consistent media coverage long-term, she executed strategically tailored campaigns including desksides, radio tours, launch parties, tasting events, celebrity seeding. Also employing more traditional pitch and place skills to generate scores of national media coverage for her clients in outlets including but not limited to NY Times, Forbes, Los Angeles Times, LA Confidential, People Magazine, Vanity Fair, Huffington Post, Variety, Hollywood Reporter, E! News, Extra, The Today Show and beyond.

Amanda is adept at both traditional and modern social media strategies, and has led national media tours, experiential marketing campaigns, and brand pairing/industry events with celebrity personalities. Her extensive public relations background makes her a valuable member of the Cultivate team.

Amanda earned a Bachelor’s of Science in Marketing Communications with a minor in Journalism at Emerson College in Boston, MA. She has received training in social media at the University of California in Los Angeles, and her work with ShoeDazzle.com was featured in the October 2009 issue of PR Week.