At Cultivate, we’re always looking for ways to create the best Instagram posts for our clients. Utilizing social media like Instagram can make all the difference for business, but it’s important to break through with consistently great photos since it can get a little cluttered.
We all know people or companies excel on Instagram with bright, compelling photos that, on average, get a hundred more likes than your most popular post. They know the secrets to achieving the perfect pics, but good news: it’s a whole lot easier than you may think.
Here are some of our tips on how to take the perfect Instagram picture…
- Master the Basics: By no means do you need to take a photography class, but do focus on the basics. On that note, be sure to focus on your subject. It’s easy to tap on the subject while taking your photo, just wait for the little yellow square to appear and you’re golden. Also keep a steady hand, especially at night when the lens remains open for a longer period of time.
- Let There Be Light: No one likes to look at a picture if the subject is too dark to make out. Open up the blinds and add some natural light if you can. If not, make sure the room isn’t too dark or you’ll end up with a grainy, low-quality photo.
- Up the Brightness & Contrast (just a little bit): If you’re snapping these pics on your iPhone, the colors will be a little dull. Adjust the brightness and contrast a little to give it more of a DSLR effect, but make sure you don’t go overboard! Nothing is worse than an over-edited picture (we’re lookin’ at you, saturation abusers).
- Don’t Be a Bore: It’s tempting to take a solo shot of an exquisite latte or extra chocolatey cookie (although maybe branch out with the subject matter), but make sure it isn’t the only thing in the picture. The eye will be more drawn to a picture with a little more going on, even if it’s some confetti or flowers in the corner for an extra pop of color.
- Don’t Edit on Insta: We know, we know, Instagram has been making plays with their new filters. However, generally speaking they’re a little stale. Up your game with a third-party app; my favorites are VSCO cam, Afterlight, PartyParty and Camera+.
- Take a Step Back: View your Instagram feed as a whole. This is especially important if you’re managing the company account or using Insta to promote your blog. Consistency is key so check to make sure that your photos have a similar feel or style.