Celebrating the founder and positioning for future success
Considered the Godfather of Contemporary Architecture in Central Texas’ architecture circles, Dick Clark, FAIA, established his namesake firm in 1979 and quickly established a pioneering reputation for his modern designs in what was at the time, an architecturally traditional town. The award-winning Austin, TX-based residential and commercial architecture and interior design firm is regularly celebrated for their site-specific designs offering unparalleled luxury.
In preparation for the firm’s transition in leadership, we initiated a media campaign to celebrate Dick’s legacy, position the senior associates for long term success, and recognize the firm’s deep bank of talent. We secured a series of high profile features on the founder including Austin Way and Tribeza, while also increasing exposure in regional design publications like Modern Luxury Interiors Texas and Austin Home for projects led by Dick’s associates. Upon Dick’s passing in 2017, his lifetime of accomplishments was firmly established in the city’s firmament with extensive coverage of his impact on the region in Austin American-Statesman, Texas Monthly, Texas Architect, Luxe and many more, and the media is now poised to embrace the partners and feature their latest projects.