Cultivate PR is an Austin-based, independently owned agency that launched in 2008.

Our services include far more than pitch-and-place media outreach, although we excel at it. We offer big agency thinking and connections in a boutique setting and clients are afforded senior level account leadership. Our team has successfully launched brands across many lifestyle spectrums locally, regionally and across the country, using an approach that marries one-on-one connections with focused PR planning, outreach, and, often, well-rounded content/social strategy.



Sam Davidson began her career in public relations and marketing in 1989 after receiving a BA in Art History from Baylor University. After holding positions at PBS affiliate KERA in Dallas, Rovillo Design Associates and May & Co., the March of Dimes in Dallas and Austin, she found her way to New York in 1998, where the roots of restaurant, design, and lifestyle PR and marketing firmly took hold.

As an account executive for Susan...


Senior Account Director

Samantha joined Cultivate PR in 2015 after relocating to Austin from New York City. As a member of the leadership team, she oversees all the agency’s architecture, design, and real estate clients, and works closely with Cultivate founder Sam Davidson on several of the firm’s restaurant accounts. She also plays an instrumental role on many agency events including the Texas Tribune Festival and James Beard Foundation’s Taste America Austin....


Operations Manager

Jason grew up in Waco, TX and graduated from the University of Oklahoma with a degree in Advertising. He spent over 8 years in Los Angeles pursuing a career in stand-up comedy. He also worked for Film Independent, a non-profit arts organization, producing events such as the Los Angeles Film Festival and The Spirit Awards.

In addition to operations, Jason also manages and oversees our field marketing and internship programs. His...