Cultivate PR is an Austin-based, independently owned agency that launched in 2008.

Our services include far more than pitch-and-place media outreach, although we excel at it. We offer big agency thinking and connections in a boutique setting and clients are afforded senior level account leadership. Our team has successfully launched brands across many lifestyle spectrums locally, regionally and across the country, using an approach that marries one-on-one connections with focused PR planning, outreach, and, often, well-rounded content/social strategy.



Sam Davidson began her career in public relations and marketing in 1989 after receiving a BA in Art History from Baylor University. After holding positions at PBS affiliate KERA in Dallas, Rovillo Design Associates and May & Co., the March of Dimes in Dallas and Austin, she found her way to New York in 1998, where the roots of restaurant, design, and lifestyle PR and marketing firmly took hold.

As an account executive for Susan...


Vice President

As Vice President at Cultivate PR, Amanda brings her big-agency thinking and know-how to provide strategic direction for many brand market launches, special events, and many of the agency’s hospitality and lifestyle clients including W Austin, James Beard Foundation’s Taste America, NLand Surf Park, Messina Hof Winery, Austin Film Society, Holy Roller, Fixe Southern House in Austin and Fort Worth, and The Brewer’s Table.

Adept at both...


Senior Account Director

Samantha joined Cultivate PR in 2015 after relocating to Austin from New York City. As a member of the leadership team, she oversees all the agency’s architecture, design, and real estate clients, and works closely with Cultivate founder Sam Davidson on several of the firm’s restaurant accounts. She also plays an instrumental role on many agency events including the Texas Tribune Festival and James Beard Foundation’s Taste America Austin....


Account Director

Raised in sunny South Florida, Lindsey LeRoy moved to Austin in 2012 from New York City. With a degree in Merchandising and Business from Florida State University she spent four years in-house at BCBG Max Azria Group in NYC handling accessories and contemporary collections. She was instrumental in planning the fashion brand’s bi-annual Fashion Week shows, coordinating seating, talent wrangling and overall logistics.

At Cultivate,...


Senior Account Executive

Taylor joined Cultivate PR when she returned to Texas after stints in New York and Seattle. With a degree in Fashion Merchandising from TCU, she spent five years working in fashion PR in New York. She first worked for premier fashion PR firm KCD, where she helped coordinate seasonal fashion shows for the firm’s portfolio of clients; then in-house for venerable fashion brand Derek Lam, where she worked directly with the designer on profile...


Account Executive

Raised in Salt Lake City, Utah, Danielle moved to Austin in 2013 to attend St. Edwards University. Graduating with a degree in communications, Danielle is excited to work with Cultivate’ s diverse variety of clients and bring her own personal approach to Public Relations.


Social Media & Content Manager

Sarah recently joined Cultivate PR last January to oversee social media efforts on behalf of Cultivate clients. Sarah works directly with Account Directors to establish social media strategy, develop content, and manage audience engagement. Most recently Sarah was with Hai Hospitality where she developed unique content and managed social media for the entire restaurant group. Prior to that, Sarah developed social media and programming for a...


Office Manager

Having lived in Austin for over 20 years, Michelle is excited to join Cultivate PR as the office manager. After graduating from St. Edward’s University with a degree in Psychology, she spent quite a few years in the nonprofit world, but ultimately decided to merge her love of the Austin food and beverage world with her knack for working behind the scenes and is thrilled to have the opportunity to work with Cultivate PR’s talented list of...