Cultivate PR is an Austin-based, independently owned agency that launched in 2008.

Our services include far more than pitch-and-place media outreach, although we excel at it. We offer big agency thinking and connections in a boutique setting and clients are afforded senior level account leadership. Our team has successfully launched brands across many lifestyle spectrums locally, regionally and across the country, using an approach that marries one-on-one connections with focused PR planning, outreach, and, often, well-rounded content/social strategy.

Team

President

Sam Davidson began her career in public relations and marketing in 1989 after receiving a BA in Art History from Baylor University. After holding positions at PBS affiliate KERA in Dallas, Rovillo Design Associates and May & Co., the March of Dimes in Dallas and Austin, she found her way to New York in 1998, where the roots of restaurant, design, and lifestyle PR and marketing firmly took hold.

As an account executive for Susan...

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Vice President

As Vice President at Cultivate PR, Amanda brings her big-agency thinking and know-how to provide strategic direction for many brand market launches, special events, and many of the agency’s hospitality and lifestyle clients including W Austin, James Beard Foundation’s Taste America, NLand Surf Park, Messina Hof Winery, Austin Film Society, Holy Roller, Fixe Southern House in Austin and Fort Worth, and The Brewer’s Table.

Adept at both...

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Senior Account Director

Samantha joined Cultivate PR in 2015 after relocating to Austin from New York City. As a member of the leadership team, she oversees all the agency’s architecture, design, and real estate clients, and works closely with Cultivate founder Sam Davidson on several of the firm’s restaurant accounts. She also plays an instrumental role on many agency events including the Texas Tribune Festival and James Beard Foundation’s Taste America Austin....

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Account Director

Raised in sunny South Florida, Lindsey LeRoy moved to Austin in 2012 from New York City. With a degree in Merchandising and Business from Florida State University she spent four years in-house at BCBG Max Azria Group in NYC handling accessories and contemporary collections. She was instrumental in planning the fashion brand’s bi-annual Fashion Week shows, coordinating seating, talent wrangling and overall logistics.

At Cultivate,...

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Senior Account Executive

Taylor joined Cultivate PR when she returned to Texas after stints in New York and Seattle. With a degree in Fashion Merchandising from TCU, she spent five years working in fashion PR in New York. She first worked for premier fashion PR firm KCD, where she helped coordinate seasonal fashion shows for the firm’s portfolio of clients; then in-house for venerable fashion brand Derek Lam, where she worked directly with the designer on profile...

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Account Executive

Vanessa Mejia was raised in southern California. A family move brought her to Cypress, Texas at the start of her freshman year of high school. She then went on to study public relations at Texas State University. While in her undergrad, Vanessa interned at Giant Noise which is where she discovered her love of festivals and events. She’s contracted for many events since then including Fun Fun Fun Fest (rip), X Games Austin, X Games Aspen, X...

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Account Executive

Xyclali was born and raised in El Paso, Texas and moved to Austin in 2015 to pursue a degree in Public Relations at The University of Texas at Austin. She recently joined the Cultivate team after interning for the agency since January 2018.

With her love for music and fashion design, she discovered her interest in storytelling and curating brand experiences. She worked for a live-events company called J&K Present, where she created...

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Social Media Manager

Sarah recently joined Cultivate PR last January to oversee social media efforts on behalf of Cultivate clients. Sarah works directly with Account Directors to establish social media strategy, develop content, and manage audience engagement. Most recently Sarah was with Hai Hospitality where she developed unique content and managed social media for the entire restaurant group. Prior to that, Sarah developed social media and programming for a...

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Social Media Coordinator

Laura recently joined the Cultivate PR team to coordinate social media efforts for restaurant and hospitality clients through strategy planning, content creation, and audience engagement. After graduating with a BFA in Film Studies from CU Boulder in 2013, she returned to Austin to pursue her love of writing, photography, and videography as a founding editor of Peach Fuzz Magazine. While growing Peach Fuzz from the ground up, she spent time...

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