Senior Account Director
Samantha joined Cultivate PR in 2015 after relocating to Austin from New York City. As a member of the leadership team, she oversees all the agency’s architecture, design, and real estate clients, and works closely with Cultivate founder Sam Davidson on several of the firm’s restaurant accounts. She also plays an instrumental role on many agency events including the Texas Tribune Festival and James Beard Foundation’s Taste America Austin. During her 16+ years in New York City, she was with Susan Magrino Agency, where she held numerous positions including Director of Business Development and Executive Vice President overseeing the Consumer Goods division. Her experience spans numerous vertical categories -- architecture & interior design, arts & culture, beauty, fashion, food & beverage, health & wellness, and travel & hospitality -- and a variety of industries including consumer goods, hotels, media, restaurants, retail, service, and more. As a generalist who has worked with clients as varied as Baccarat, Martha Stewart Living Omnimedia; Laura Mercier, and vineyard vines, Samantha excels at feature story telling, strategic alliances and brand management.